Faster Sales are in the Details
Time is money and both are limited! When you’re a busy realtor, your focus is on new leads, closing sales, and maintaining relationships. You may feel like you don’t have time or money to “waste” on the details of home staging, but the truth is that it will help you in the long run. Home staging can be a crucial segue to a speedy sale, and also leads to bigger profits.
According to the National Association of Realtors:
- For every $100 invested in home staging, the potential return is $400. That is a 400% return on your investment!
- 95% of staged homes sell in 11 days or less. That is statistically 87% faster than non-staged homes!!
- A staged home will sell for 17% more on average than a non-staged home.
When you see these facts, it’s hard to imagine not staging your sale properties, don’t you think?
Curb Appeal: The First Impression
The first impression only happens once. As they say, “the first impression is the last impression.” Welcoming your buyers as they approach with a landscaped yard and inviting front porch is what we refer to as “curb appeal.” Curb appeal is an intriguing first impression for your buyers that makes them think, “Hey! I could live here. I want to live here.”
Sell a Lifestyle
More than simply making a house look pretty and making a positive first impression, home staging can convey a lifestyle. Depending on the furniture and styles you use, you can curate any type of lifestyle you wish.
By setting up the home to feel welcoming and lived-in from the moment you see it, you can paint an idealistic picture for your buyers as to what it would be like to really live there. An empty space can feel overwhelming, and worse, lead your buyers to focus on imperfections that they may otherwise overlook if the home was staged.
Seeing is Believing
Don’t the plants, furniture, and accessories in the below picture make you feel at home? They invite you to sit down and reflect, imagining your own family and friends enjoying this space in your new home. Home staging experts say that standing in this empty room would not have the same effect!
Beyond these psychological effects, filling the physical space with furniture when you stage the home is helpful for buyers to picture their own furniture fitting in the space as well. The visual cues guide their minds to imagine the size of their own belongings there, where they would fit, and only furthers the process of buyers imagining themselves realistically living there. This likely leads to the faster sale statistics listed above. For one, they don’t want other buyers to swoop in and steal “their” property, and for another, they’re ready to start their new life here!
As compared to empty rooms and vacant buildings, staging a property makes the buyers feel comfortable. This is because staging properties makes the slabs of concrete walls, wooden floors, and tacked roof come to life together to feel like a place your buyers can picture themselves creating a future in.
Home Staging Tips
Now that we’ve discussed why you should stage, let’s discuss how. How exactly do you stage a home? It may seem overwhelming, but it doesn’t have to be when you break it down step by step. Here are some tips in a simple list format:
- Offer curb appeal
- Welcome potential buyers with an inviting front porch scene
- De-clutter the space
- Paint the front door and interior walls (Click here for how to choose a paint color)
- Decorate the dining room table
- Completely clean out garage space to show how big it is
- Remove outdated decorative styles and light fixtures
- Make sure your whole property is sparkling clean
- Bring in plants and flowers to liven up the space
- Arrange furniture in groupings to create comfortable conversation areas
- Swap out old linoleum or tile for hardwood floors if it is within your budget
- Landscape the front and back yard to look clean, neat, and inviting
Because we understand the challenges you face, we’re always coming up with ways to make your life easier here on the American Freight blog. Click here to read about easy, cheap, DIY projects to add value to your home.
Affordable Home Staging Furniture
Home staging furniture does not have to be expensive. You can also use it again in different homes once you make the sale! Consider strategically buying pieces that are timeless and neutral to get the most bang for your buck.
To suggest some pieces that have proven to get the job done, I talked with our resident furniture expert, Lauren Pollard, VP of Merchandise at American Freight Furniture and Mattress.
“When it comes to realtors or designers for model homes, our price points are very well within their wheel-house on all levels, depending on the style of home. Most will stick to furniture that is basic and neutral to appeal to multiple customers.”
Consequently, Lauren recommends the following affordable home staging pieces:
We hope we helped you get the inspiration flowing today. Whether you’re just learning to stage homes, or you’ve been doing it for years, we’d love to hear your feedback about any of these tips in the comments below. If any of these tips have proven especially helpful in selling a home, we’d love to hear all about it. Our community includes everyone and we pride ourselves on that at American Freight.
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